building on 90 years
of inspiration


Powered by a history of good

For over 90 years, Allstate has been trusted by millions of Americans to protect their families and belongings. Our timeline says a lot about what we stand for today. From helping pass the historic seatbelt legislation to responding to national catastrophes, Allstate's history is proof of what rolling up your sleeves can do.


Headshot of General Robert E. Wood 


Allstate was founded by General Robert E. Wood, chairman of Sears, Roebuck & Co., to bring quality and service to auto insurance.

Announcing the New Allstate Merit Rating Plan graphic 


We introduced a sophisticated rate classification system that gave better rates to safe drivers.

Two women Allstate Agents during standing at counter 


During WWII, many men were on military leave. We kicked off a program that trained women to become Allstate Agents.

You're in Good Hands book 


When an Allstate sales manager told a story about his sick daughter's caring physician, "You're in Good Hands" was born.

Black and white photo of an old drive-in claims office 


Our first drive-in claims office opened, revolutionizing how claims are handled.

High school age kids driving in simulators. 


Just a year after its formation, The Allstate Foundation started a grant program to train thousands of educators to teach driver's ed.

Old pamphlet discounted car insurance. 


We became the first major insurer to offer discounts to owners of small cars.

Black and white photo of a man sitting in car with a seatbelt on. 


We began working with the government on landmark driving safety legislation, like mandatory seat belts and airbags.

Woman volunteer painting ceiling 


The new Helping Hands program mobilized Allstate employees to volunteer in their communities.

Black and white photo of old Allstate agent office 


Allstate agents became even more accessible through the Neighborhood Office Agent program.

Home damaged from a catastrophe. 


After Hurricane Andrew, we formed a dedicated catastrophe response team to help when it's needed most.

Woman in white shirt smiling at co-worker. 


We established the supplier diversity exchange to work with diverse business owners.

Adjuster shaking hands with customer at home after damage. 


We gave over $6 million to help those affected by Hurricane Katrina.

Allstate Roadside Services Logo 


We began offering Good Hands® Roadside Assistance that you only pay for when you use it.

Purple Purse Allstate Foundation Logo 


With the introduction of Purple Purse, we began raising awareness about domestic violence and economic abuse like never before.

Woman in red jacket driving car with window down. 


The National Safety Council honored us for our work to reduce teen car crashes. We've one of five to receive the Flame of Life Award.

Tom Wilson on stage for Bring out the Good. 


We partnered up with Free the Children to hold WE Day rallies, activating youth to stand up and make a difference.

Allstate providing more than $600 million to auto insurance customers amid pandemic 


When COVID-19 strikes, Allstate delivers on its motto through the Shelter-in-Place Payback, which gave almost $1 billion back to auto customers.

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